Description of Tele2 advertising
The mobile phone provider has had several attempts to attract viewers to its product. Many have already forgotten, but the operator used to show the life of a criminal syndicate in his videos. The Don and his henchmen collected fees, promised free communication and advertised the company's services in gangsta style. Even the voice acting for these videos was similar to that used in old films about bandits, where Russian translation is superimposed over English speech.
However, over time, Tele2 moved away from the old “traditions”, and in 2014 a casting took place among actors to create new images. The communications provider gathered young people with good vocal abilities and created a team called “Honest and Cheerful.” First, they revealed the “inconvenient” truth about the tricks of other cellular operators.
Today, the already familiar team has retrained as real special agents who rush to help subscribers with advertising of new services. A slight change of course was dictated by changes in the cast; the men remained the same, but received “nicknames”. But the main female role went to a new model - Alina Zasobina.
Hello Anton (Orbit)
The Russian version of this ad is slightly different from the original English ad. In fact, the scene takes place in college during parents' day, the main character's name is Tom (in the Russian version - Anton). Only on Russian screens does a young man appear before the audience in a T-shirt, while in other countries the hero appears bare-chested.
The chewing gum advertisement featured 27-year-old English actor Greg Austin. Several years have passed since the video aired, and during this time the guy has noticeably pumped up, starred in the series “Class” and has his own video blog called “The Greatest Waste of Time,” and also has more than 11 thousand subscribers on Instagram.
Which actors starred in the commercial?
There were only 3 main actors in the “crime syndicate” videos. The mafia, which stands for new tariffs and favorable communication conditions, was represented by Pavel Remizov, Vitaly Abdulov and Sergei Maksimov. Many people know them for their roles in popular Russian TV series.
The actors in Tele2 advertising changed in 2014. The casting was open, but the main condition for its successful completion was musical talent. As a result, 4 guys appeared on the screen: Valera, Artem, Denis and Roma. In the “Honestly Cheap” campaign they performed under their own names, but later received “nicknames”: Gemini, Mister Gadget, Trickster.
It is not easy to find out the names of the young people; we only know that they are all from Petrozavodsk. Before filming, the guys didn’t know each other, but during the process they realized that they had a lot in common. Therefore, together with the main actress, they created a real musical group. This is how the band “Honest and Cheerful” was formed. The guys were engaged not only in music, but also in active social activities. In advertising they exposed the fraud of the telecom operator, and in real life they did the same, but with car sellers.
Since 2014, a blonde girl has been starring in a Tele2 commercial with a company of 4 guys. Her name is Nina Esina, she is a theater and film actress. She, along with young people, joined the “Honest and Cheerful” group. But in 2021, she was replaced by model Alina Zasobina. With her appearance, commercials became tougher and more “James Bond-like.” In the videos they call her Light Head. We wrote more about the girls from Tele2 advertising in another article.
Also, an actor with a white beard periodically appears in new Tele2 advertisements. He once appeared as Santa Claus, but now goes by the code name Boss and looks old. However, in real life, Konstantin Samoukov is a little over 30 years old, he is a successful theater and film actor, and rarely appears in commercials. The image with a white beard was very memorable to many subscribers.
In addition to regular actors, Tele2 advertisements constantly feature young people from the crowd. They are selected separately for each video, so it is almost impossible to find out their names.
Actor with a gray beard
In 2021, users remembered the commercial with the colorful gray-haired actor. He appears in the role of a strictly Boss who promises price control to all subscribers. The role of the main character was played by the young actor Konstantin Samoukov. The artist appeared in various projects, for example, in the Russian film “Yolki” and the TV series “Just Don’t Let Me Go.” Samoukov has more than 30 roles to his credit, including at the Shilovsky Theater.
Konstantin is not married and has no children. She often acts as a model. Lives in Moscow.
Music in advertising
Actors for Tele2 advertising in 2014 were selected with vocal abilities for a reason; participants had to sing in the commercials. But the cast was so successful that the cast included truly talented young people. As a result, the group “Honest and Cheerful” was responsible for the music in most of the videos, that is, the same guys who starred in the videos.
The actors themselves write the music and lyrics for their tracks, which later appear in advertising. However, their creativity is not limited only to small musical inserts in advertising with new promotions that last less than a minute. The guys have almost a full album and even go on tour with these songs.
Previously, performers were quite active in communicating with their fans on social networks. However, since 2021, actors from Tele2 advertising rarely visit the VK page specially created for them.
Actors of the video “Honestly Cheaper”
Group "Honest and Cheerful"
Tele 2, one of the cellular operators in Russia, today boasts that it has an impressive part of the market. All possible methods are used to attract customers. In addition to tariffs that meet the needs of many clients, a big bet is placed on effective, memorable advertising.
For filming in a series of commercials “Other Rules” and “Honestly Cheaper” they invited beautiful blondes who enchant viewers with their beauty.
Not only girls participate in Tele 2 advertising. For example, in one of the videos a musical group called “Honest and Cheerful” plays, consisting of four guys - Roman, Denis, Valery and Artem.
The decoration of the men's company was a lovely blonde, whose appearance, voice and style of behavior will not leave anyone indifferent.
Her acting is amazing. The actress’s talent is so obvious that many viewers have a desire to know more about this girl.
The role of the beauty in the video went to the young Russian actress Nina Esina. The talented actress has many theatrical works to her credit. The girl managed to star in several films and television series. She continues to live and build her career in Moscow.
Biography of the girl from the video
Nina Esina
Esina was born on December 24, 1985 in Moscow. This is exactly the information that can be found in the official biography. But other information is also being circulated among fans. Some write that Nina is from the town of Korolev near Moscow. Others claim that the girl’s homeland is Kazakhstan (Leninsk).
After graduating from high school, Nina entered the RATI (GITIS). While studying at the institute, she began to get roles in the theater. J. Beuys, and also play in films.
In 2007, she received her diploma and immediately began working at the Nikitsky Gate Theater. 2007 – 2008 were marked in the actress’s career with participation in such productions as “The Catcher in the Rye” and “Women’s”. In 2008-2012, Esina took part in performances at the Documentary Play Theatre.
For the first time on screen, viewers were able to see the GITIS student in 2005 in the film “Mama Don’t Cry-2.” She starred in many television series aired on various channels: Russia, First, NTV, STS.
Achievements in cinema
Yesina's filmography consists of 44 films in which she has starred since 2005. What is the secret of such professional activity? Thanks to her love for her work, crazy hard work, talent and attractive appearance, Nina easily gets used to different images: from a trusting girl from the province to a bewitching beauty.
In episodes, the actress appeared in the films: “Everyone will die, but I will remain,” “Gagarin: First in Space” and in the popular TV series “Voronins.” Her supporting roles in television series did not go unnoticed: “Molodezhka”, which was shown on the STS channel, “Soldiers. Army Stories" (on REN-TV) and "Taxi Driver" (on NTV).
Nina also distinguished herself in leading roles. TV viewers fell in love with her for her role as Rita in the TV series “Dove,” the daughter of one of the main characters in the film “The Three Half-Graces.”
In addition, the actress played the friend of the main character in the last seasons of the film “Always Say Always” (on the Russia TV channel).
Yesina still actively participates in the filming of various projects (cinema, television, advertising). The Firebird acting agency has a profile of this talented girl, thanks to which she does not sit without work, but is constantly doing what she loves.
Personal life of the actress
Viewers are delighted with the actress’s performance in the Tele 2 commercial. First of all, it’s about her charm and charisma. In addition, not the least role belongs to her appearance. Nina is a very sweet, short (158 cm) and slender girl with clear eyes and a charming smile. Therefore, when she says from the TV screens that Tele 2 has different rules, she wants to believe without a doubt.
Esina is an active user of various social networks. She runs her own page on Instagram and Facebook. Fans claim that she also has a page on VKontakte, but she is not alone there, so it is difficult to understand which one is official, and whether there is one at all. The girl herself doesn’t talk about this anywhere. Viewers who are interested in the actress's auditions and performances can watch her videos on the YouTube channel.
Nina tries not to talk about her personal life. From official sources it is known that she is married. In addition, according to the photo from Instagram, you can understand that she is raising a little daughter.
In addition to her work, the girl has various hobbies. She loves to sing and dance and does yoga. He spends every free minute in nature, preferring active recreation. The actress speaks excellent English and loves cycling and skating.
But her range of hobbies is not limited to this. She is known to be an excellent driver and has even personally made several videos about car dealers defrauding their customers. These videos are located on VKontakte in the official group “Honest and cheerful”. She was inspired to do this by participating in the filming of an advertisement and the mobile operator’s concept of fair prices.
Filmography
During her professional career, the actress played leading and episodic roles. Although 20 film works means participation in small episodes, she was able to show her talent in them too. In other films her roles were more prominent.
The most memorable roles of Nina Yesina:
- Elena in the film “Mama Don’t Cry-2”;
- the role of Irina, daughter of Natalya, the main character of the film “Three Half-Graces”;
- young fan Elena in the youth film “Redhead”;
- the role of Anna Murashova, the director’s daughter in the project “Churchill. Autumn exacerbations”, film six;
- in the film “Prison Escape” Nina played the role of Raisa, Nalim’s wife;
- Tanya’s friend, Elena, in season 6-7 of the series “Always Say Always”;
- the role of Rita, Lera’s friend, in the film “Dove”;
- Nadezhda in the film “The Forest”.
Admirers of the actress’s talent believe that Nina lacks a big leading role, where she could show the qualities of a dramatic actress.
For a serious project, the girl has enough talent, strength, and creative potential. Perhaps soon viewers will see the actress in a big dramatic role.
Some facts from the biography
Alina Zasobina is a native Muscovite. She was born on January 8, 1990 in an ordinary metropolitan family. The girl received her education at Lyceum No. 10 at the Higher School of Economics.
From a young age, Alina began to show various talents. She studied piano at a music school and was also interested in artistic dancing.
Having received a certificate, Zasobina entered a university to become an economist. She graduated from the educational institution with honors and managed to learn three foreign languages.
The girl trained as a choreographer and taught dance to adults and children for several years. In addition to choreography, Alina is interested in active sports. In his free time, he skis, plays tennis and enjoys horseback riding.
