2020-07-12 20:13 Mikhail Taratonov
Advertising as a way to promote goods and services appeared at the dawn of mankind. But with the growth of progress, cave paintings were supplanted by much more modern means. In the post-millennium era, you will no longer surprise anyone with bright and memorable advertising.
However, when Beeline released a series of short scenes with the participation of young parents, a daughter and a robot, the audience again fell to the blue screens. Who is this naughty girl in the frame?
Girl from Beeline advertising: Olga Kuzmina
Olga Kuzmina Mobile operator Beeline regularly produces original commercials.
Various celebrities of Russian show business take part in the filming. In a new advertisement with a Xiaomi smartphone with an HD screen, Beeline invited Olga Kuzmina to appear. Many people know her from the TV series “Kitchen”, where she played a waitress.
The plot is filmed in the Beeline salon. Olga Kuzmina is a sales consultant who offers to buy smartphones at very attractive prices.
The creative path of Olga Kuzmina
The incredibly smiling girl with red hair attracted many people. Many people wondered what the name of the actress from the Beeline advertisement was. Her name is Olga Kuzmina, she is 31 years old. She was born in Moscow and always had a spontaneous and cheerful character.
Since childhood, the actress has been attracted to dancing and other creative activities. Olga was going to devote her life to choreography, but suddenly found herself in the film industry. It all started with the fact that in 2000 she was invited to star in one of the episodes of the film magazine “Yeralash”.
But her path to cinema was ensured by filming in Russian rating TV series, such as “Univer”, “Soldiers”. The most memorable role is the waitress from “Kitchen”.
The plot of the video with the Xiaomi smartphone
The ad starts with a football game. Football players play in a crowded stadium. But unlike regular football, there is no ball. In fact, it is simply invisible due to the insufficient screen resolution. The entire game is broadcast live on the Beeline client’s smartphone.
Nobody knows why the guy came into the salon and wanted to watch football. The sales consultant saw that the football players were running without a ball.
To her surprise, one football player answers her from the screen: “Who cares, he can’t see anything on his phone.” And at this moment the Xiaomi smartphone appears. The high-resolution screen allows you to see every detail, including the ball.
Maybe that's true. The girl’s words amused me: “Hey!? What, our players don’t need the ball?” This will be said with no offense to the fans of our football, but there is truth in these words, and it’s not about the screen at all.
It is worth saying that this is not the first time Olga Kuzmina has taken part in this kind of filming. Previously, she advertised Samsung Galaxy J1. She was also a sales assistant and delivered sales pitches with a big smile.
And a joyful Svetlakov watches her work from a poster. Being a well-known face of the TNT channel, he also takes part in the filming of Beeline. The scriptwriters are trying to convey to the audience that selling smartphones is a joy.
Thanks to light, funny and colorful advertising, Beeline achieved good results with the participation of celebrities. That's all you need to promote your brand.
A little boring biography
parents of the girl (photo taken from mom’s Instagram @ksanabiryukova)
The future movie star was born on April 5, 2014 in the capital. The family is ordinary, average; the mother works as a designer and masters SEO and SMM on her own. And so the mother decided to send her daughter to the “Actor” child development club. We can say that this event happened completely by accident. After all, at the very beginning of performances, talent is difficult to notice.
Further more - the young speaker began to surprise teachers, winning all kinds of prizes at poetry competitions. The parents began to care about their daughter’s future and decided to gradually advertise her on the Internet. We created Instagram, VKontakte and other similar accounts.
For 2021, Varvara appeared in “Samokat” (food) and “Beeline”. Moreover, as a last resort, a girl played with Alexander Revva at a matinee. She was a success in her role as a snowflake – and from then on her fame began to grow by leaps and bounds.
The plot of an advertisement for the Meizu smartphone
Another advertising campaign is no less bright and interesting. In the advertisement, the main character is played by the already familiar and familiar Olga Kuzmina.
There were many shots of the genie. The actress, with her radiant and radiant smile, once again played a sales consultant in the salon of a leading Russian cellular operator.
This ad featured an incredible amount of props and decorative elements. This was necessary to create a fabulous atmosphere. In addition to Kuzmina, another actor is involved in the advertisement, who was the genie.
The plot of the video takes place in an antiques store, where the heroine Olga Kuzmina miraculously ended up. In the commercial, she accidentally knocks over a magic lamp, from which a genie immediately appears.
He sat in the lamp for several centuries, and during this time he did not say a word. This state of events left the heroine confused. Kuzmina wants to help the genie and gives him the newly released Meizu M5C smartphone so that he can talk it out.
The purpose of the video is to increase sales of the new phone and attract the attention of buyers as much as possible. Therefore, the creatives decided to add a little humor and magic to the advertising.
In addition to the half-minute video with Kuzmina and the genie, the mobile operator also shot two short advertisements of 7 seconds each. In one, the actress takes a selfie on the Meizu M5C smartphone with the same genie from the magic lamp.
Analysis of advertising from Beeline to the “Close People” tariff
The new ad not only features a brilliant cast, but also conveys the main meaning of communication - to be closer, feel the support of your family and do it for free. The main characters of Beeline advertising campaigns are famous actors and bloggers.
With the participation of Revva and Svetlakov
In the spring of 2021, we meet the family of Alexander Revva, who plays the main role in a series of videos for the “Family” tariff. Using the example of his family, the artist shows the advantages of a tariff in which all costs for communication with loved ones are divided in half. It is interesting that the authors of the advertisement recreated the scenery of Alexander’s house. His wife Alice and daughters Angela and Amelie tell and show that the more family members there are, the more beneficial communication can be.
At the same moment, the operator stopped collaborating with showman and actor Sergei Svetlakov, with whom he had worked since September 2013. Then Beeline became one of the first operators who began to use not only the voice of a celebrity, but also included the artist in the game plot. The first series of TV commercials was dedicated to the New Year theme and told a story about gift compatibility.
With the participation of Olga Kuzmina and Jean
In 2021, the operator is conducting a fabulous campaign with the participation of Olga Kuzmina and Genie, who accidentally finds himself free, complains of a long lack of communication and becomes the owner of a Meizu M5C smartphone with 3 months of free communication in addition. The unique Olga Kuzmina in the title role advertises not only the “EVERYTHING 2” tariff, but also the Meizu brand. The director of the project is Dmitry Dyachenko, the creator of “The Last Hero”.
Featuring Scrooge
In the winter of 2021, another merger of the Beeline brand takes place, and this time with Samsung. The main character was the rapper Scrooge, and the lyrics of his song “Hand Face” were remade into “Dim Screen”. The main focus of the video project is on the problem when the image quality is poor, and the new Samsung Galaxy J5 smartphone, presented at the Beeline offices, has a high-quality picture and a reasonable price. By using an artist from the Black Star label, the operator is able to attract the attention of a younger target audience to its products and tariffs.
Who else stars in commercials: Alla Mikheeva and Sergei Svetlakov
Sergei Svetlakov
The well-known actor Sergei Svetlakov and once a participant in the KVN “Ural Dumplings” constantly appears in Beeline videos, advertising tariff packages.
For 6 years, he appeared before the audience in different images: an angel, a smartphone, high-speed Internet. He starred in commercials together with Alla Mikheeva.
Alla Mikheeva
This time was very quickly remembered and loved by television viewers. They were two rivals in terms of high-speed and regular unlimited Internet.
Everyone is trying to convince them that their operator is better. Both are constantly sorting things out like in pre-election debates.
Svetlakov was a ninja, and Mikheeva was a villain who had power over all mobile traffic in the world.
Actors in Beeline advertising with Revva
Today, Alexander Revva can safely be called the face of the Beeline brand. He deftly uses the charisma and humor inherent in the actor in all the numerous commercials filmed with his participation.
Actor Revva counts sheep in a Beeline advertisement.
He replaced Sergei Svetlakov in this field in 2021. Almost all the clips of new advertising for 2021 were filmed with his participation - they focus on high-speed and unlimited Internet and its advantages.
Sergey Svetlakov in Beeline advertising in hippie style.
One of the latest videos was made about the “Family” tariff; members of Revva’s family took part in the filming, look what happened.
Beeline gathered the entire family of Alexander Revva on the set, because “With family it’s half the price” - Yes, we agree!
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Advertising campaign with showman Alexander Revva
Alexander Revva
Charismatic and humorous Alexander Revva became the main actor in advertising the “ALL Mine” tariff plan. The showman rises up, jumps with a parachute and lands in the Black Sea, saying at the same time: “Speak, I speak.”
He focuses on the advantages of the tariff, namely the ability to make unlimited calls throughout Russia within the tariff plan.
What is the advertisement about?
Surely you have seen a new Beeline advertisement for the “Close People” tariff, where a girl persuades her mother to get a dog. Throughout the video, she constantly calls her and asks for it. As a result, they find a compromise over the phone, and the girl and dad come home accompanied by the Beeline robot.
Beeline's "Close People" advertisement is aimed at showing that negotiations with family usually involve constant calls, no matter where you are. The most important thing is communication with loved ones. Even if the topic of conversation is very pressing, the video shows that you can always reach an agreement. The tariff plan allows the family to communicate without restrictions and limits.
The creatives decided to introduce a new resident to the apartment in the form of an unusual resident to show what a modern family can be like. The robot talks funny and at the end of the video also calls his loved ones to tell him where he ended up.
