Actors in Beeline advertising with Revva
Today, Alexander Revva can safely be called the face of the Beeline brand. He deftly uses the charisma and humor inherent in the actor in all the numerous commercials filmed with his participation.
Actor Revva counts sheep in a Beeline advertisement.
He replaced Sergei Svetlakov in this field in 2021. Almost all the clips of new advertising for 2021 were filmed with his participation - they focus on high-speed and unlimited Internet and its advantages.
Sergey Svetlakov in Beeline advertising in hippie style.
One of the latest videos was made about the “Family” tariff; members of Revva’s family took part in the filming, look what happened.
Beeline gathered the entire family of Alexander Revva on the set, because “With family it’s half the price” - Yes, we agree!
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What does Beeline offer?
Beeline releases an advertisement with the slogan “Live on the bright side”, which sounds quite positive. The operator encourages its subscribers to get the best out of life and try new things. The company has many offers that can be profitable: unlimited Internet, additional gigabytes to the main tariff plan and cheap roaming.
Creatives invite many famous Russian actors and showmen as Beeline advertising faces. You've probably seen videos with Svetlakov, Olga Kuzmina, Alexander Revva, whose another pseudonym is Arthur Pirozhkov. Together with the plot and humor, the artists present and talk about the promotions of the mobile operator. And they do it in such a way that you want to watch the advertisement.
Svetlakov and Mikheeva in Beeline advertising
Sergei Svetlakov, a well-known former KVN participant and now popular actor, often appeared in Beeline videos, advertising tariff packages. He appeared before the audience in different guises - a good angel, high-speed Internet - and for a long time was the main face of the brand. In commercials he starred with Alla Mikheeva, with whom in the commercials they competed on unlimited and high-speed Internet.
Their debates resembled election battles, or the eternal struggle between evil and good. Such plot twists attracted a considerable audience.
Brief biography of Alexander Revva
Actor Revva Alexander Vladimirovich was born in Ukraine in the city of Donetsk in 1974 (September 10). As he himself once told reporters, Revva is a pseudo-surname. Relatives of the showman and actor, who previously had the surname Erva, rephrased it after changing their place of residence from Estonia to Ukraine.
From 1995 to 2000, Alexander played in the team of the Cheerful and Resourceful Club of DonGAU (Donetsk). In the millennium, he begins to play as part of the KVN team “Burnt by the Sun”.
Six years later, he becomes a resident of the Moscow Comedy Club and continues his career there until 2013. Two years later, in 2015, he returned to the show.
Over the years of work at the Comedy Club, he plays with Timur Batrutdinov, performs in tandem with Garik Martirosyan, jokes in tandem with Pavel Volya and “lights up” on stage with Garik “Bulldog” Kharlamov. Also goes on shows alone.
On the NTV channel, under a fictitious name, Arthur Pirozhkov hosted the program “You're Funny!” in tandem with Andrey Rozhkov.
At the end of 2010, Alexandra Revva, together with Dmitry Orlinsky, opened a restaurant called “Spaghetteria” in a two-story cottage near Tverskaya Street in Moscow.
In the spring of 2013, Alexander had the opportunity to evaluate the participants in the television project on Channel One “One to One!” From November 2013 to January 2014, he was the host of the Channel One program “Repeat!”
In 2014, Revva produced the animated television series “Kolobanga” at a studio in Orsk, Orenburg region. Its first broadcast was on October 19, 2015 on the STS TV channel.
At the end of 2017, Alexander became the host of the “star” edition of the famous travel TV show “Heads and Tails.”
Beeline advertising with Olga Kuzmina
Actress Olga Kuzmina, known from the TV series “Kitchen”, in the video “The Power of Love”, with light humor, conveyed to the viewer the company’s promotion about discounts on Samsung Galaxy smartphones. She shouted after the departing ship that they would not expect discounts on it. Another video with her participation was filmed in an antique store where the main character ended up.
Accidentally turning the lamp over, she freed the genie, who had been silently sitting in it for several centuries. Wanting to help him, Kuzmina hands him the newly released Meizu M5C smartphone so that he can have a good conversation. By adding humor and magic, the creatives attracted the attention of buyers to the new model.
New face of old problems
In the last couple of years, things have not been going well for Beeline. Customers complain about the quality of communication, low Internet speed, high cost of services and aggressive sales.
The operator's clients are leaving for others - Beeline risks losing third place in the country in terms of the number of subscribers.
In 2021, the company's revenue decreased by more than 5%, and there were 5 million fewer customers.
The reason for this decline is the stagnation of the company against the backdrop of active growth and development of competitors. In order not to fall behind completely, Beeline launched a global update: they assembled a new marketing team, stopped toxicly imposing services and thought about technical changes. “We don’t just make cosmetic changes. We want to be better for consumers,” says the operator.
We have already said that the decline of a company is the right time for branding: sometimes only a radical change in image can attract new subscribers and even bring back old disappointed customers.
“Are you sure you changed anything?” The art director of a leading agency appreciated the new logos of Gazeta.ru, BBC, Yandex and Xiaomi
Dance that drives you crazy (Kenzo)
An incredibly strange dance in this advertisement for a new women's fragrance was performed by aspiring Hollywood star Margaret Qualley, daughter of actress Andie MacDowell. This video is a reference to Fatboy Slim's "Weapon of Choice" video, in which actor Christopher Walken dances in a similar manner. Many viewers could see the girl in one of Quentin Tarantino’s latest films, “Once Upon a Time in... Hollywood.”
Live boldly (Libresse)
Lonne Van Den Kieboom from the Netherlands starred in an advertisement for feminine hygiene products. She appeared before the audience as an employee on a ship in a dazzling snow-white uniform. In fact, Lonne actually works on the ship, but she doesn't look as stylish, since her job involves servicing engines and other equipment at sea. Therefore, in real life, judging by her page on social networks, she dresses very simply and modestly.
LifeSexism in Russian advertising: New blatant videos
Dasha Tatarkova
Last year we wrote in detail about how things are going with Russian advertising - unfortunately, little has changed in the intervening time. Russian advertising agencies continue to exploit harmful gender stereotypes, playing into the sexist sentiments of the masses. And in print publications, and in small advertising campaigns, and in online services, incredible things come across - as, for example, in this very unambiguous Rexona advertisement “
”, which many saw when accessing the Internet in the Moscow metro. The situation is worse on YouTube: although many have long stopped watching TV, video advertising nevertheless has not disappeared from our lives and it is still difficult to hide from the obsessively dismissive and one-sided attitude towards women. We'll tell you which videos caused us the most outrage and why exactly.
Tuc crackers
"Look at this little thing"
It would seem that crackers with the taste of chips are not a product that can be sold by dragging in a beautiful girl. No matter how it is. The heroes of the video and Tuc lovers found a way to kill two birds with one stone: both compare women to cookies, and clearly show what sexual objectification is. “This little thing is my type” - maybe so, only it’s not a little thing, but a person. A special greeting to the word “crunchy” comes from the team of copywriters who came up with “snickersny”.
Internet "Beeline"
“And I have a song”
Sexism does not have to be dressed in the form of direct insults or discrimination - sometimes a patronizing and affectionately mocking attitude towards one of the sexes is hidden in the details. The Beeline advertisement is intended as an ironic video and, in principle, could have been funny if the copywriters had not decided to demonstrate the advantages of the tariff by contrasting the sexes - where one and the same (female) is necessarily inferior to the other (male). It doesn’t help the situation that actress Alla Mikheeva was dressed up in a pink sweatshirt and forced to speak like a capricious child - in general, to act out a caricatured character from jokes about female weakness and naivety.
Chewing gum Dirol
“Be careful not to mix it up”
As you know, there is a whole unspoken “women’s tax”, according to which “female” products are often more expensive than “male” ones. I wonder how long it will take Dirol to join the disastrous global trend. In any case, the message is the most harmful: under no circumstances should you think of deviating from stereotypes. If you are a “man,” then you must behave accordingly: under no circumstances experience emotions, certainly not show them, and, of course, God forbid you go near the stove. The division into “male” and “female” products is a seemingly harmless creation of marketing (as a rule, these are the same product, but in different packaging), but often it reaches the point of absurdity and only strengthens gender stereotypes. The Dirol series is still ongoing: we are afraid that until all prejudices are overcome, this advertising will not stop annoying people before watching YouTube videos.
Internet "Beeline"
“This is someone’s buffering”
The advertisement with Svetlakov and Mikheeva has already been mentioned, but this one simply could not help but be highlighted: we see a room full of men throwing papers into the air, rejoicing at their wit.
"Danissimo"
"Innocent cottage cheese pleasure"
“I know what you want. I know what you're afraid of." How good it is that there is a wise man nearby who will always tell a stupid woman what she needs. There is no direct fat shaming here, but it seems that in the current state of society there is no need to even name anything directly. Everyone already understands what the annoying stranger means. We hasten to disappoint you: there is not much less sugar in this yogurt than in the desserts on the window, and you definitely shouldn’t deny yourself them just because some man behind your back is whispering something vague about the notorious “excess” weight.
Veet stripes
"Be truly feminine"
Veet decided that in order to sell its products, it had the right to dictate how women should look. “You can remain feminine even in his shirt, but only if you have perfectly smooth legs. And the stubble only decorates him.” We reserve the right to be covered with stubble where it grows naturally, and still feel cool in any clothes. The history of leg shaving is barely a hundred years old, and for most of that time the idea of having to remove hair was pushed by companies selling shaving products. Perhaps it's time to make an informed choice after all.
Sausages "Cherkizovskie"
"Real men are worth their weight in gold"
It’s even surprising that such a commercial was filmed seriously: it is more reminiscent of the episode of “Friends” in which Joe does not know how to drink milk in the “Shop on the Couch” advertisement. Here women are desperately trying to do “manly” things and, of course, their attempts fail miserably. The girls bite their lips and wrinkle their foreheads, but they just can’t handle tires, drive a nail, or even screw in a light bulb—and so on. As it turns out, all this time their place was simply at the stove, where they had to cook Cherkizovsky sausages for their husband. What would it be like without him?
Acuvue lenses
“No one realizes that I have poor eyesight”
We didn't find the full version of the ad, but this parody version is almost completely identical to it. Obviously, the creators of the Acuvue lens ad came straight out of a time machine—there is no other way to explain the shaming of wearing glasses. “No one realizes that I have poor eyesight” - but why, in fact, should you be ashamed of this? At the same time, the heroine of the video rides a motorcycle, so it would be easy to come up with a reason for wearing lenses: for example, that it is simply inconvenient for her to put a helmet on the temples of her glasses. But, of course, it’s much easier to parasitize on harmful stereotypes about people with glasses: no man will like such a girl, but this is her main task in life.
Cottage cheese Danone
“Now the morning begins with a smile”
It would be fairer to write the following speech to the boy in this advertisement: “Before the new Danone cottage cheese appeared, I followed the patriarchal principles and indifferently looked at my mother in the sweat of her brow preparing my breakfast, instead of helping her.” We understand the joy of a poor mother: it is better to feed the entire ungrateful family with yogurt from a jar than to live as a free slave in the kitchen all the time.
Home television "Beeline"
“Don’t worry, we’ll repeat it now.”
Beeline continues to mock women, but in advertising for its television. The young father didn’t have time to give birth to his triplets, so he decides to rewind everything to watch - the horror on the woman’s face is genuine. The joke doesn't hold water given the context in which we live and how men are constantly trying to dictate to women how to manage their reproductive functions. And we wish the hero of the video to experience at least once what a mother goes through when giving birth to triplets.
Advertising campaign for the tariff line “EVERYTHING!”
Charismatic showman Alexander Revva is the face of a commercial in support of the “EVERYTHING!” tariff line. The hero of Alexander Revva takes off, jumps with a parachute, plunges into the Black Sea and calls on people to say: “Speak, I speak!” He emphasizes the advantage of the tariff - unlimited calls within Russia within the “EVERYTHING!” line.
In the advertising campaign for the “EVERYTHING!” The resident of “ComedyClub”, member of the “Trio from St. Petersburg” - Ilya Sobolev took part. He played the role of an extrovert in four commercials. Sobolev introduced the audience to Schrödinger's introvert. To reveal the character, the actor who played the introvert was given a cardboard box on his head and given a mobile phone. Extrovert Ilya Sobolev tries to shout to the introvert, find contact with him, start a conversation: “Introvert! Introvert! Little bear! Horse! What are you responding to?” There was no answer. At the end of the ad, the extrovert encourages viewers to “Be whoever you want to be. Exchange SMS and minutes for gigabytes of traffic in the “EVERYTHING!” tariff.
