Phone format for the site: rules for displaying and placing the number

• Benefits of placing a phone number on the website
• Correct phone format for the site
• Errors in phone number format on the website
• Rules for placing a phone number on the site
• Types of phone numbers for the site
• Ways to make contacts on a website clickable
• 2 widgets as an alternative to a phone number on the site

It may seem that the phone format does not matter for the site, because in the 21st century everyone knows how to use mobile communications, not to mention landline devices. However, not all so simple. Of course, in a pinch, everyone can write down your phone number on a piece of paper or type it from memory, but will clients do this if there are no other ways to add a number to contacts on the site?

The answer is obvious. This is why you need to place the number in the correct format. In our article we will talk not only about the appearance of the phone on the site, but we will also talk about the correct place for its location, and at the same time we will talk about ways to make the phone number clickable.

Benefits of placing a phone number on the website

The survey, which was organized by the famous financial corporation American Express, demonstrated an interesting behavioral feature of online store buyers: more than 50% of them do not use the opportunity to call consultants when choosing products and when making a purchase. At the same time, more than 24% of customers try to find answers to their questions by browsing the pages of an online store, and another 12% actively use chats to communicate with seller managers.

At the same time, when resolving issues related to payment and product returns, more than 40% of buyers prefer live communication over the phone. Google analysts note that more than 47% of online store buyers are ready to refuse a purchase if the site does not have phone numbers to contact consultants.

• Phone numbers on the store website increase customer loyalty
  A well-designed interface of the online trading platform allows customers to quickly find all the necessary information, but the well-thought-out telephone format serves as a kind of calming factor. By quickly finding contact phone numbers, the client concludes that, if necessary, he will always receive answers to his questions from an online store consultant.

  Competition among virtual points of sale is growing very quickly, so a competent manager understands that gaining the trust of customers is one of the most important strategies for success. Initially, web resources cannot compete with offline stores in creating comfortable and inviting conditions for making purchases. Unfortunately, the technology has not yet been invented that allows you to feel, touch and feel a thing through the screen of a gadget in order to accurately verify its characteristics. Often, an online store's policy requires full prepayment for the product, which stops many people from making a decision.

  To increase trust among website users when making payments, online stores resort to various tricks. The most popular among them are a flexible policy for returning and exchanging goods, positive customer reviews and comments, the option to inspect purchased items before final payment, pickup from delivery points, etc. As practice shows, a working phone number will be a useful additional element on the way to building strong, trusting relationships with customers. If a person knows that the employees of an online store will answer the phone and help with a problem that has arisen, they will most likely think about buying a product from you.

• Phone numbers on a website increase conversions.
  Website conversion rates are largely determined by trust among users. Therefore, a resource with a contact number will have a higher conversion rate. One marketing company decided to prove this by launching A/B testing with sites where the number was indicated and not (the conversion in the first case was more than 50%, and in the second it did not exceed 45%).
• What other benefits can you get by setting the correct phone format on the site?
  Many people don't like talking to a robot or looking for answers on an FAQ page.

  Most users are in a hurry, wanting to quickly find the information they need and move on to the next task. Therefore, the number on the site will give them the opportunity to get answers quickly, and therefore purchase a product or service from you.

  Since fraud is common on the Internet, one of the signs that characterizes this is the lack of contact information on the official website (including a phone number).

  [expert]

  Sites that are still in the process of addition and improvement should have a phone number so that visitors do not feel insecure on an unfinished resource.

  Not all representatives of the older generation can skillfully manage modern technologies. They are more accustomed to talking on the phone with a real person.

  It is undeniable that after some time, telephone numbers will become irrelevant for web resources, as the development of AI and chatbots is rapidly gaining momentum, and users increasingly prefer to correspond. At the moment, there are still groups of users who choose to call an employee. Therefore, businesses should take this into account and indicate contact information on official resources.

Correct phone format for the site

Phone numbers consist of a long set of numbers, so the convenience of quick memorization has formed certain rules for arranging contact symbols. In the world of online shopping, this plays an extremely important role: how exactly will the interested party contact you?

You may not place enough importance on how your phone number will be listed and how it will impact your business. Let's figure it out.

All telephone numbers consist of several parts: first there is an individual country code (in Russia it is 8 or +7), then the mobile operator or area code is determined (499, 977) and at the end the main part (111 66-55). Depending on the indication of each detail of the number, it is determined from where a person can make a call. A full number with country code will allow people to call you from anywhere in the world. If only the main part of the phone is indicated, without the prefix (+7 or city), you will greatly reduce the number of potential buyers.

Web administrators are sometimes unaware of the important role the country code plays in a phone number on a website. There may be options with the spelling “+7”, in other places - “8”, and somewhere only the city code will be indicated. The best option is the first one.

Why not “8”? Using this value allows people to make calls only when they are in Russia, since it is a long-distance type.

As for “+7”, the sign represents Russia at the international level. Writing a contact is considered universal and the most advantageous, since similar numbers can be contacted not only in Russia, but also abroad.

Invalid email address

The most common cause of problems with sending letters is an error in the mailbox address (the “To” field). Although usually the user thinks of anything, but not of this.

If you miss or type at least one “wrong” letter in the mail name, the letter will not be delivered!

In the best case, the mail site will immediately report this, that is, the corresponding inscription will appear, and you simply will not be able to send the letter.

But it could also be different: the letter is sent, but then a notification arrives that it was not delivered (see Undelivered message).

And there is a third option: the letter will “go” to the address, but not to the one needed. This is the most unpleasant thing, because you may not even know about it.

For example, I need to send a letter to the address

Errors in phone number format on the website

• Phone number format without country code
  If an online store in Moscow displays contact information like (495) 876 54-32, then Safari will detect it as 4958765432. However, the call will not be able to go through because the number is displayed incorrectly. Newspapers and magazines were the first to remove the prefix, since the space of the printed publication is strictly limited. Advertisers tried to include as much information as possible, so they cut off the country prefix, leaving only the area code and main number.

  Webmasters decided to follow the same path. However, technology does not stand still, and when iOS began to independently detect phones on websites, this led to problems when making calls.

• Phone in picture format
  An outdated version, reminiscent of the early 2000s. An inexperienced web professional may not know how to format contact data consistently in CSS. Therefore, there are still sites where phone numbers are represented by a picture inserted into the layout. Unfortunately, the search engine on iOS does not understand this format, which means the business loses a potential client.

Telephony for an online store: what it should be like

The ideal solution is IP telephony

More details

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• A telephone format in which the code and number are designed in different styles
  A professional who knows how to use the power of CSS can sometimes go overboard in trying to make a phone number stand out. However, there is a problem with iOS when the country code and mobile operator are presented in one format, and the main part is in another.

  Another bad idea is to place a multi-colored number. Many users search for products and services on mobile devices, so fast loading and ease of use are key.

(HELP 1.2.1.) Possible errors during registration

When filling out the registration form (Fig. 3), you may make some mistakes or enter data that has already been entered previously by other Users. In such cases, the system will ask you to enter correct or different data from those previously entered.

The most common mistakes:

• The Login was entered incorrectly or a Login that is already in the system was entered. If you entered your Login incorrectly (the system will warn you about it in red under the registration form after you click the “Register” button), you need to make sure that the Login you entered does not contain prohibited characters and your Login contains only Latin letters and (or) numbers, as well as a separator and a dot. If you entered a Login that is already used in the system (which the system will warn you about in red under the registration form after you click the “ button Register”) - you need to come up with and enter a different Login, one that is not yet used in the system
• The email address is entered incorrectly and/or the entered email address is already used in the system. If you entered the email address (e-mail) incorrectly, that is, the format of the address you entered does not correspond to the format accepted for email addresses of the type ХХХХХ@ХХХХ. XXX (which the system will warn you about in red under the registration form after you click the “Register” button) - you need to enter your email address in the correct format. Pay special attention to entering your email address - the address must be entered correctly and it must be a valid email address, since in the future, when working with the system, only important messages will be sent to this address and only using this address will it be possible to recover your password in case you forget or lose it. If you have entered an email address that is already in use (which the system will warn you about in red under the registration form after you click the “Register” button), this means that an Account has already been created for this email address, if If you do not remember the password for the created Account, use the password recovery function.
• The password was not entered and/or the entered passwords do not match When entering the password, you made a mistake - the passwords do not match, that is, when you re-entered the password in the “Repeat password” input field, you entered a password different from the one you entered in the first input field "Password". Enter the same passwords in both input fields “Password” and “Repeat password”. You have not entered any password - both or one of the “Password” and/or “Repeat password” input fields is left blank. Fill out both fields and enter your password.
• Security code entered incorrectly You entered data in the “Code” input field that does not match the data (numbers) shown to you under the “Code” input field in the red frame. Enter the correct numbers (data) that match those shown to you in the picture.

Fig. 3 “Errors when filling out the registration form for a new user on the Unovi© system website”

Rules for placing a phone number on the site

There are several site usability rules that include recommendations for specifying phone numbers. Follow them, and a positive impression of the company will be guaranteed!

The main elements that increase the convenience and efficiency of using a web resource:

Voluntary SMS ban

The error when sending text messages is also associated with a voluntary ban on incoming and outgoing SMS. The block can be either you or the person you are trying to write to. In the second case, you will have to look for other ways to contact the recipient. It is not possible to bypass the established restrictions.

If you have a ban, then to unblock SMS sending you need to:

1. Dial USSD command #330*1111#.

Attention! 1111 is the network password and is the default. If you changed the code yourself, you must enter the changed combination.

1. Wait for a notification from the operator.
2. Reboot your mobile device or remove and insert the SIM card.

After completing the specified algorithm, messages should be sent as usual.

Types of phone numbers for the site

All telephone numbers by which users can contact you are divided into landline (495), mobile (977), and 8,800. Depending on the goals of the company, it may have more than one type of contact at the same time. Let's look at each of them in more detail.

1. Urban

   Typically, a local telephone number is established by stable companies (LEs), which have been on the market for several years and have managed to purchase property and rent office space.

   If a company has several branches located in other regions and cities, then this type of number allows you to indicate the geographical location.

   As an additional option, cellular operators provide a service for linking a landline number to a mobile number.

   The cost of servicing a fixed telephony tariff depends on several factors, including the number of connection lines, the location of the company, etc.

2. Mobile

   Mobile numbers have become widespread with the advent of gadgets. Companies use them to communicate with clients, correspondence and negotiate.

   Most often, beginning businessmen, freelancers and online companies use this type of number to accept applications from potential clients, as well as personnel who have to move around a lot (couriers, administrators).

   The capabilities of a mobile number are limited to a maximum of two callers on the line at the same time, so if there is a large number of incoming requests, one number will not be effective.

   The main advantage of a mobile number, compared to a landline number, is a wide range of tariffs with low prices.

3. 8 800

   This format is used by large, sustainable companies that communicate with customers located in different regions of the country.

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   Receiving data from the client

   Current ways to achieve success

   More details

   Clients have an important advantage - they do not need to pay for a call made within the country, since it is paid for by the company itself.

   Firms have clear tariffs, and there is also an option to forward incoming calls directly to managers.

Ways to make contacts on a website clickable

It will not be difficult for a webmaster to make a contact number clickable using the link and the address below:

+7(814)-233-22-11

Another variant:

Call us

As you can see, the href attribute indicates the address that the user can go to.

In our case, this is tel: with the phone number we need. Using this procedure, users can quickly make a call to your company or save contacts for subsequent negotiations.

In addition to the phone number, you can use applications in which calls are available. For example, Skype

:

Skype

Or, conversely, indicate the opportunity to make a call in the Skype application to the number

:

Call us using Skype

The addition will be links to popular instant messengers - a good alternative to cellular communications in our time. When you click on the link, the required messenger opens on your phone or PC.

Telegram link on the website

Telegram

Do not forget about the convenience of instant messengers, since many users are accustomed to communicating through applications such as WhatsApp, Viber. If you click on the link, the buyer automatically goes to the chat.

WhatsApp link

whatsapp

Phone format on the website for Viber

A small limitation: the user must have this application on his device in advance.

Viber

How to fix

The algorithm for what to do if you cannot send messages is as follows:

1. Check if the SIM card works on another device.
2. Determine whether the subscriber to whom you want to send a message has been added to the black list.
3. Check whether there is a connection in the place from which the message is sent and whether there is enough money in the balance to send the message.
4. Try sending an SMS message to another number.

If there is money in the account, but notifications are not sent to various numbers, then most likely the settings have failed; it is recommended to check them and change the settings. If this does not help, you should call your mobile operator's hotline to resolve the problem.