MegaFon Target service for advertising mailings

MegaFon.Target for business

"MegaFon.Target" is a service for targeted SMS and MMS distribution of advertising and information messages (about promotions, new offers, accepting applications, delivery of goods, etc.). By connecting it, the subscriber can:

• Create your own database of numbers or use a ready-made one provided by the operator;
• Segment clients by gender, age, location, income, interests;
• Send messages from your letter number;
• analyze the effectiveness of mailings based on clicks on links and the use of discount codes.

Advertising SMS mailing

First, let's understand the definition of targets. What is hidden behind this new and for many incomprehensible word? A target is a set of criteria for dividing the audience into segments. This tool is now widely used in online advertising: myTarget, Facebook, Google, Yandex . This approach reduces costs for advertisers, and saves ordinary people from unnecessary spam. Simply put, your ad is seen only by those who are interested in it. Screening occurs according to specified criteria: gender, age, income level, interests, online activity and much more.

The Megafon service is built on the same principle. The operator offers you to send messages, but not only to your database, but also to its subscribers, and using the specified criteria for selecting people. For example, you advertise anti-wrinkle cosmetics exclusively to women over 40 years old, therefore messages will not be sent to men and young girls.

So, Megafon.Target has two main functions:

• Attracting new customers through SMS advertising within the Megafon subscriber base;
• Making repeat sales to old customers by sending out mailings to your existing database.

Connecting and managing the service in your Personal Account

The service is available to MegaFon's corporate clients (organizations and individual entrepreneurs) on any tariff plan.
Connection occurs through your Personal Account, or by ussd command *105*1370#. After this, access to the interface is opened, in which the subscriber works with number databases, targets, and creates mailings. There are 2 additional options within the service:

• “Targeting” - several filters by which you can select the target audience;
• “Response”—receiving SMS in response to the newsletter.

They need to be activated separately. Connecting these options, as well as the one itself, is free. The organization pays only for sent SMS/MMS or packages.

MegaFon operates a special hotline to quickly resolve issues.

Targeting

This is a new service launched by Megafon in February 2021. The operator offers selection of the target audience based on its subscriber base using 11 parameters. You will not see the numbers to which the mailing is sent and you will only be able to manage the service settings.

The following selection criteria are distinguished:

• Floor. There is no need for unnecessary words here, since everything is clear. Additionally, for this option you will have to pay an additional 0.10 rubles to the cost of the message;
• Age. The cost will also increase by 0.10 rubles;
• Average bill per month. This way you can divide people by income level. Such targeting costs 0.40 rubles;
• Geolocation: current visit. On the city map you define the territory. By crossing these boundaries, the potential client will receive a message from you. Additionally, the sending time can be configured. Cost 0.80 rubles;
• Geolocation: regular visits. The difference from the previous type is that in this case the newsletter will be received by those who are regularly in the delineated area, live or work there;
• Interests on the Internet. You choose from 74 categories divided into groups. For example, sports, beauty, cars, etc. Accordingly, messages will be received by those who visit sites on a given topic. Additional payment to the standard cost of 0.40 rubles;
• Phone operating system. The price of such targeting is 0.17 rubles;
• Sites visited. You have the opportunity to send SMS to those who visited one or more specified sites. This way you can notify those who are interested in your competitors about your services. Cost 5 rubles;
• City of stay. To prevent the mailing from going across the whole country, set up a filter based on the subscriber’s city of residence. Cost 0.40 rub;
• Region of registration. The filter is similar to the previous one, but expands the zone to the entire region. The cost is the same - 0.40 rubles;
• Roaming Distribution to those who traveled outside their home region in the near future. Cost 0.40 rubles.

By selecting a package of messages and setting up a filter, you can immediately evaluate the resulting cost on the service’s website. If you still have doubts, you can try the service in action https://target.megafon.ru/description/#get-access. You can immediately order an additional consultation, since it is impossible to describe all the small nuances, it is better to communicate directly with a specialist.

Rates

The cost of mailing depends on the selected package and targeting:

Additionally, the letter number of the company from which the mailing is carried out is paid in the amount of 1000 rubles. per month. The subscriber has the right to register up to 5 unique signatures, having agreed upon them with the operator.

Mailings through MegaFon.Target can be paid for with funds that are returned to the operator’s business client under the “7% Cashback” option.

New in MegaFon.Target: auctions

Since the summer of 2021, the service has provided the opportunity to participate in auctions. This is a fight for the right to be the first to send your advertising mailing to a target audience selected by a certain category (categories).

Auctions are held daily. The operator on the site places pools of messages with specific targets for sale and announces the starting bid. Participants are trying to buy the lot for a limited time.

Example: Organization A wants to attract new clients, women 20–35 years old living in the Khamovniki area. A competitor, Company B, plans to send its advertising to the same demographic. The opportunity to start sending first is given to the auction participant who pays more for SMS. This way he can influence potential customers before his competitor does.

In July 2021, auctions are held only among business subscribers of the Volga region branch of MegaFon, and lots are exhibited with a target at the current location of the final recipients.

Cost of use

Megafon.Target offers quite favorable conditions for corporate clients. Each SMS sent will cost you 2.11 rubles, and each MMS message will cost you 3 rubles. If you send advertising to subscribers of other operators, it will cost a little more - 2.34 rubles. for the message.

You can also always purchase SMS packages to save on communication services. Here are the packages Megafon offers:

• 1,500 pieces for 3,135 rubles;
• 2,500 pieces for 5,150 rubles;
• 5,000 pieces for 10,100 rubles;
• 10,000 pieces for 19,800 rubles;
• 25,000 pieces for 48,500 rubles;
• 50,000 pieces for 95,000 rubles;
• 100,000 pieces for 184,000 rubles;
• 500,000 pieces for 895,000 rubles;
• 1,000,000 pieces for 1,740,000 rubles.

Subscription fees for packages are charged monthly. In each new option, the cost of an SMS message above the tariff plan is cheaper. So, when connecting to a package for 1,500 SMS, each extra message will cost 2.09 rubles, and when connecting to a package for 100,000 SMS - 1.84 rubles. The “Targeting” and “Response” options are not included in the standard package price and are paid separately for each SMS. The “Consent” target is also paid separately - it is needed if you use Megafon’s mailing list. This target confirms that the subscriber agrees to receive advertising materials and adds 0.1 rub. to the price of each message. Another additional option is the company letter number. It costs 1,000 rubles. per month, and you can register up to 5 such numbers for one company. The exact cost of using the services depends on how you connect them: to a company or to a specific number. In the latter case, all prices will be slightly higher.

How targeted mailing works

The subscriber forms a target audience from his own database or a list of operator numbers using filters in his personal account. There are several to choose from:

• By location: current, regular, by city, subject of the Russian Federation or roaming. For example, a subscriber indicates a center on the map, sets a radius, and all cell phone owners living, working, or simply frequently visiting this area receive a message;
• By interest. There are 74 categories available to choose from (cars, food, cars, etc.), as well as a filter based on the operating system of the mobile device and frequently visited sites;
• By socio-demographic indicators: gender, age, average monthly communication costs.

To work with your own database of numbers, specific filters are available:

• By date of birth;
• Buying activity;
• Participation in the bonus program, etc.

The database of your numbers is pre-loaded into the “Address Book” of the service interface using a csv file or manually.

Next, set the parameters: select the distribution time, set a budget limit for a month or day, and indicate the text of the message. The system automatically calculates the cost or expenses of the package, taking into account the fact that 1 SMS is 70 Cyrillic or 140 Latin characters.

To launch a newsletter on your database, the client submits an application through his Personal Account no later than 3 days in advance. If you use a list of operator numbers, you need to notify MegaFon 10 days in advance. Sending is carried out at a speed of 5 messages per second.

To evaluate the effectiveness of the mailing, counting of promotional codes or link clicks is used. Reports are available in the "Statistics" section.

Audience selection options

SMS Megafon Target is configured as accurately as possible, this is facilitated by the ability to select certain parameters. The operator divides them into three groups, each with additional criteria. Let's take a closer look?

Geography and location:

• Roaming Subscribers who turned on roaming at a certain time;
• Region of registration. Messages will only go to users of a specific area on the map;
• City of stay. The same, only for mailings within a given locality;
• Geolocation: regular visits. Determine the territory on the map - SMS will be received by people who regularly visit this place;
• Geolocation: current visit. Select a zone on the map - as soon as users enter this territory, they receive a newsletter (determination accuracy up to 210 meters).

This is just the first group! Let's move on, Megafon Target SMS messaging can be configured according to other parameters.

Areas of interest:

• Interests. There are 74 categories presented - you just need to choose the right one;
• Call categories. Provide phone numbers of organizations to identify those interested in similar services and products;
• Sites visited. Select online resources to determine the audience that visits these sites;
• Operating system. The newsletter will go to users of Android smartphones, iPhones or Wundows Phone;
• Senders' names. You can target customers based on specific sender names they communicated with.

Let's move on to the third group - more familiar parameters!

Socio-demographic indicators:

• Floor. Male or female.
• Age. Determine the age range;
• Income. You can filter your audience by income level (social status).

Thanks to extensive customization, you get a truly interested audience - as a result, you attract interest in goods and services, increase turnover and profit.

Let's talk about what Megafon Target tariffs are available to users - both companies and individuals. If you have already chosen your target audience parameters, it’s time to plan your budget!

Mailing restrictions

There are 2 main restrictions:

1. The text of SMS and MMS must comply with the legislation of the Russian Federation (do not contain political or ideological propaganda, do not violate the copyrights of others, etc.) and must not discredit the reputation of MegaFon;
2. You cannot send messages to those who have not agreed to receive advertising and information materials. Upon first request, the organization must provide evidence of such consent.

For violation of these rules, the operator does not simply disable the service and stop all current mailings in the client’s personal account. Penalties are provided, reaching hundreds of thousands of rubles.

Therefore, the service cannot be used uncontrolled. The contents of the SMS and MMS are agreed upon. This system of restrictions is also beneficial for the client. Messages are not perceived as spam and do not displease recipients, which ultimately increases their effectiveness.

How much does it cost

First, you need to pay for a “signature”—the name of the message sender that your customers will see in the SMS instead of a phone number. A signature costs 1000 rubles.

Next, you plan your advertising campaign budget yourself. The minimum number of messages in the newsletter is not limited: you can send 1 or 2 SMS messages.

Message cost:

from 1.74 rubles per message of 70 characters.

Cost of “targets” (parameters of the target audience): from 0.1 to 2 rubles / per message.

You can calculate the budget of an advertising campaign and its effectiveness using average values. The cost of a click varies from 6 rubles and above depending on the industry, CTR up to 46%.

For example, you want to send 1000 SMS and limit the circle of recipients to men from Moscow who have visited certain sites.

Mailing cost: 1000 SMS * (1.74 rubles + 0.1 rubles (target “gender”) + 0.2 rubles (target “city”) + 0.5 rubles (target “visited sites”) = 2540 rubles for the whole newsletter.

Average CTR (conversion per click) in the retail industry = 15%.

Number of clicks = 150.

You can calculate how many of these clicks will turn into conversions using data from your sales team.

If there are insufficient funds in the account, advertising mailings are suspended. In case of delay on the part of the bank, MegaFon is ready to provide a credit limit. This function is available only to users who have signed a corporate agreement and have already made several mailings.

How to connect

Activation of the service for corporate clients is available only on the company’s website. You need to do the following:

• Open the official offer page or simply click on the button;

• Click on the “Leave a connection request” icon - after this the service will be moved to the cart;

• Go to the order basket, select the available form of concluding an agreement: paper or electronic, or mark that you are already a client of the operator;

• Provide your contact information;
• Submit your application and wait for a call back from the manager to clarify the details of your order.

Please note that to place an order you must have an EDI (electronic document management system).

Now you know how to make a Megafon newsletter, let’s look at the intricacies of how the offer works.

For whom SMS advertising may be more effective than traditional online advertising?

The MegaFon Target service is aimed at small and medium-sized businesses: those who have limited advertising budgets and want to accurately measure the effectiveness of each channel.

First of all, this is catering, retail trade, the service sector, and e-commerce. In these industries, direct advertising is most effective: “come for a haircut tomorrow and get a 50% discount.”

Also among the service’s clients are representatives of retail chains, developers and the car market. There is great potential for the service in the B2B segment with its narrow target audience. Clients can be found using targets, for example, by previously visited sites or call category (those who could call similar companies).

Read more about how the MegaFon Target service works and what businesses will benefit from it (75 real cases).

Detailed information

Please review this information carefully to understand the terms and conditions of the corporate option:

• You can send messages to numbers of any operators within Russia;
• To receive information of any nature, the subscriber must give his consent to use the service;
• The content text should not contradict the legislation of the Russian Federation.

In order to evaluate the service, it is best to try it for yourself! So, go ahead, connect the option for your business and write your reviews.

Newsletter from Beeline Business

Beeline Business, a service provider for corporate clients, offers a modern SMS messaging service - targeted messages. This means that news, promotions and special offers will only be received by those people who are interested.

The advantages include:

• Relevance of contacts - the company checks whether the phone number from the mailing list is active. If it has not been used for more than 3 months, the number is removed from the mailing list.
• Sending on behalf of the company - the option is set up for free.
• The exact choice is to segment the audience by age, gender, place of residence, etc., you can even set sending at the time when subscribers are most active in their time zone.
• Statistics - after each SMS campaign you can see the results and a detailed report.

The cost of an SMS campaign depends on the number of messages (traffic). Prices for each message vary from 1.99 rubles. up to 4.95 rub.

Targeted Direct Response Advertising

Megafon subscribers are your target audience, available for effective interaction thanks to the presence of an SMS communication channel.

Increase the frequency of responses from potential clients: send informational, advertising, sales and motivational messages using personalized messages, useful links and unique promotional codes.

Megafon SMS messaging via the Internet provides:

• reaching a large target audience in your region;
• attracting new customers through messages about services, discounts, bonuses and promotions;
• increasing customer loyalty through congratulations, notifications and reminders;
• Precisely hitting the target with planned dispatches carried out at the optimal time.

Advantages of mobile advertising

Standard media channels - TV, Radio, Print, Outdoor and Internet - provide advertisers with a finite number of advertising opportunities, while mobile advertising:

• Opens up new innovative perspectives.
• Covers all capabilities of standard media.
• Changes the approach to standard media.
• Unique targeting capabilities: more than 50 criteria for selecting the target audience, most of which are obtained as a result of analysis of subscriber behavior.
• The ability to use mobile coupons, QR codes, links to pages where you can immediately make a purchase.
• With coupon mailing, it is very easy to estimate the return amount.
• Diverse communication channels: text, graphic, multimedia, interactive and voice.
• Multifaceted geotargeting: you can track the territorial connection of a subscriber to a given location and notify about the product.

Benefits with

The sms-sending service is a convenient and secure program that allows you to implement projects of any scale for both legal entities and individuals.

In order to order SMS newsletters to the numbers of the telecom operator Megafon, take three simple steps:

• register on our website,
• enter the company name (sender's name) and message text,
• download the client database and select recipient phone numbers.

Send 50 free messages to evaluate the benefits of our service:

• convenient web interface;
• detailed statistics;
• message delivery control;
• guaranteed data confidentiality;
• high speed;
• low cost;
• the possibility of feedback from clients (receiving SMS to a federal number);
• the ability to send advertising messages to all subscribers paying for communication services through QIWI terminals.

What is this

Megafon Target is a special service for sending SMS messages! This service is used for advertising purposes by both legal entities and individuals. What opportunities does it provide?

• Formation of target audience;
• Attraction of new clients;
• Creation of advertising messages.

A little theory. Targeting is an advertising approach that allows you to distinguish the target audience from the mass of people based on a certain characteristic. As you can guess, this is how Megafon Target works: you create advertising mailings and send them to subscribers based on the required parameters. We'll talk about them later, for now there are a few other important things.

• There is guaranteed consent for subscribers to receive advertising from third parties;
• Subscriber base – more than 70,000,000 people;
• Contact with people no more than once every 15 days (not spam).

Interested? Let's see how an operator helps select target audience.

By the way, here is one example of using the service: